About
Fundraising success doesn’t just happen by chance.
And fundraising is so much more than just asking for money. It’s both an art and a science to ensure fundraising is conducted with a relationship-based, philanthropic, donor-centric sensitivity that prioritizes data integrity and security. Despite hundreds of billions of dollars in charitable giving each year in the US, many organizations continue to grapple with fundamental fundraising challenges.
The Art and Science Approach to Fundraising Data and Research offers a practical, approachable introduction to fundraising through the lens of topics not frequently covered: The use of data and research and the science of fundraising.
This book is broken into three sections, and the chapters serve as standalone resources. A reader can pick and choose concepts and learn at their own pace. Since there is no school or formal education about these concepts, this book acts as a training guide written in an informal first- person narrative. It’s full of tips, stories, and resources for anyone who wants to learn more about fundraising, specifically how data and research support it.
You’ll discover how data and research directly support fundraising success, learn the essential skills every professional should master, and internalize how to navigate the nonprofit world with clarity and purpose.
In the years ahead, philanthropy will play an increasingly critical role in addressing urgent and complex challenges. A generational shift in wealth is reshaping priorities, and organizations need to be prepared with data-driven strategies to support operations. Whether you are new to the fundraising field, interested in the behind-the-scenes of a non-profit, or have been in the industry for years, this book is packed full of actionable content to ensure philanthropic efforts continue for years to come.
Stephanie Willis is a seasoned philanthropy strategist and data-driven fundraising leader with over 15 years of experience guiding nonprofit organizations toward greater impact.
Known for her ability to translate complex data into actionable strategies, Stephanie is passionate about empowering organizations to work smarter, connect authentically with donors, and create lasting change. Throughout her career, Stephanie has worked for, and collaborated with, organizations of all sizes across multiple sectors to help build infrastructures that strengthen donor engagement and improve organizational performance. She is particularly passionate about bridging the gap between fundraising data and research and helping ensure other professionals have the tools and knowledge they need to succeed in a rapidly evolving philanthropic landscape. A Gallup-Certified Strengths Educator since 2010, Stephanie uses her expertise to facilitate workshops and individual coaching sessions that empower teams and individuals to harness their unique talents. Stephanie’s thought leadership extends to speaking engagements, published articles, and mentorship programs. She has been a longtime volunteer to several organizations and prioritizes philanthropy in her own life. Known for her collaborative spirit and philanthropic passion, Stephanie is committed to helping nonprofits thrive, ultimately enabling them to amplify their missions and make lasting change in their communities. Originally from Detroit, Michigan, Stephanie is a proud Michigander.